The benefits of joining Australia’s biggest, best, and most successful social media network are vast. Our members are enjoying amazing results daily. It’s important to remember that Facebook is like a car. If you don’t fill it with petrol, it will stall.
With all the latest Facebook changes rolling out, it is fast becoming more apparent what the future intentions of Facebook are.
As a publicly listed Company, they now have to answer to shareholders. The big picture will mean that paid advertising will be the norm. The days of the FREE lunch are over. We know only too well the amount of admin and expense that is involved in running our own WHO Adelaide Community!
Monetizing Facebook can be extremely easy if you are doing it right. Here’s some insights that will assist you to get the most out of your WHOot membership.
Once you are approved to join our directory, your business will be added to our WHOot directory in categories of your choosing. You supply us with the photos and the wording. You should think carefully about including searchable that your customers are likely to use. Whilst you might be in a category, if your keywords are not in the text you will inevitably cost yourself a great deal of money.
“Think carefully about what words your customers are likely to search and include them in your text”
Our network is not a fly by nighter. Whilst there are loads of ’networking groups’ nothing has the backing of our immense and engaged Community that is 200,000 strong. We have evolved and taken an organic approach and you can’t grow a strong tree overnight. We have deep community roots.
It is our ability to ebb and flow and change at a minutes notice that makes our Network the most sought after and desired. Our page ‘talking about’ rates are unequalled and really tell the story! We believe in giving back to the Community via things that are of direct benefit and enjoyment to them. We refuse to advertise to them all day long. No one wants to be subjected to marathon ads. We smuggle our veggies so to speak in a clever way so that our members don’t feel like they are being continually advertised to.
Our Community is fiercely loyal and we encourage them to use our WHOot Business directory at every opportunity. You will also find that unlike others we elevate our brand and YOU. We are the quiet achievers in the background. It’s not about us getting our picture in the paper or being the star. It’s about you and what you do and of course our community.
Our network comprises of several Trading Sites, a WHOot House, our very own interactive Trading Website and of course The WHOot which is the key to our WHO Adelaide Community. Our WHOot House is by invitation only. In order to retain access, the rules must be followed. This includes positive interaction and respecting other members.
We are proudly bully and drama free. We encourage business discussion and ask you keep your private issues private. We want a productive environment that brings out the best in others. Our belief is that busy people are not busy bodies so again, we want our members to remember why they are here and that is to grow their businesses. We are happy to hear your positive news and we are more than happy to offer advice on your challenges but we are a business networking group not Dr Phil. If you want to engage in such discussions keep them to your personal page or your own chat room.
We have zero tolerance for bad behaviour and this includes venting, whinging and attention seeking. As an endorsed business of our brand you have to remember that on and off field behaviour reflects on you. We deliberately seek out the best members we can. Unlike other networking groups we are not a free for all. You would not open the front door of your home to just anyone and we feel the same about our group. It is a dangerous practice and our group is the success it is due to our strict member code.
Honesty, integrity, professionalism, loyalty, ethics and a positive outlook are just some of the criteria that is on our not negotiable list. It is imperative that you keep your business and page clean. The Internet is a haven for scammers, deception and unscrupulous sorts. If you do not keep your eyes open wide, you too may fall victim. You never know WHO really is sitting behind that computer screen. On the other hand we have first hand knowledge of most in our community and that is why bad behaviour is hard to get away with.
We have 8 sections to our WHOot house. The first is ‘Who’s WHOoting’. This room is for introducing our members and for admin to share updates and knowledge. Our members can interact on the posts however cannot post.
The second room in our WHOot house is ‘The Pool Room’. This room is designed for our members to post shares that we will then share on our pages. If we share the post our members page is tagged in. Here’s an example of a post with a most that has done nearly 100,000 shares!
The shares must be in line with our community and in order to be shared must match the criteria as outlined in the ‘about’ section of the group. For those of you that have not read the details, here they are:
“Welcome to the Pool Room. The purpose of this space is to allow you to post content that is specifically tailored to our WHO Adelaide members.
Please ensure that your shares adhere to our content criteria. Please do not post negative or rude content as it cannot be shared and it will also risk being reported which puts the pool room at risk of deletion by facebook. They are VERY hot on inappropriate postings and we have found that we got in trouble for posting a butterfly tattoo on someone’s back so that shows you that their community standards have grown hugely since they have gone public.
If you get it right you will get the share and the credit by way of tag, if you don’t, you get nothing! Think long and hard about what you are sharing. This room is for targetted shares not a place to simply share what we all like as it is a nightmare for admin. By now you should all know what a great share looks like. We suggest you look at wall photos on tot shop, op shop and garage sale and see what the share count was and find something similar.
We will use the best shares. This is not about rotation, this is about THE BEST SHARES .. in other words you could be featured continually if your shares are the best.
The profile we ask you to adhere to is the following: our members love hot bikes, cars, golden holdens, fish tanks, diy, tattoos, recycle, upcycle, herb and veggie gardens, jack daniels, jim beam, spa’s, anything cool, retro, kitsch, cubby’s, home theatres, cool kids fantasy rooms ..
Think The Castle and you are on the right track. If it would go ‘straight to the pool room’ put it in here ..
Get your bogan on and entertain our members with your clever shares, we’d love to shout you out. Below is a link to Garage Sale. See what got shared and how popular and then source similar things if you want to be shared.
If you share what YOU like you will miss out. This is about OUR community so source with that in mind if you wish to be shared.
Go through our albums and get an idea of what has been a hit and a miss http://tinyurl.com/7n6zn7q”
The third room in our WHOot house is ‘The Cellar”. This room is a freestyle forum where our members can post and interact of their own accord. Again it is for positive networking and discussion. It is not a place for whinging or venting. Please be aware that your energy whether it good or bad can infiltrate others. Whilst your issues may be of importance to you, our entire network should not be subjected to it. Be respectful and on your best behaviour. Whilst we want you to be genuine, we do not want you to be unfiltered. Our members all receive notifications so your rants are there for them to see. Other WHOoters are your potential customers too and they are not interested in your drama. We are not interested in competitor or customer bashing or anything remotely in this vein. Ask questions, engage in polite interaction and keep the space light and bright.
The 4th room in our WHOot house is ‘On demand’. This room is for you to post links of items, services, events that you want shared on our page. This is a paid service and allows you to take complete control of your marketing. We have had continual requests from members who want to have the ability to get the word out about their business, sale, offer and we liken this service to paid TV. If you require this service simply pop the link in to the room from your page with what you want shared. Please ensure that you have paid the admin fee and then tag in admin to request the SHOUTout. It will be shouted out the same day. Please only post in the room on the day you require the SHOUTout. This is the place that all advertising will be discussed and it is the place to order your business of the day etc.
Our other sections are specifically for our WHOot VIp’s, our Sponsor Loyalty lounge and a room called ‘Hot Stuff’ where we share examples of what we believe would be a great seller in our community and we also have a Tradie Section.
The pages that are part of our Community are the Garage Sale, Op Shop, Tot Shop, WHO Adelaide, Adelaide Real Estate. and Secret Womens Business. We also have an enviable Twitter reach. WHOopons and Bridal WHOopons are seasonal and will be available at different times of the year in 2013.
Our pages have enormous interaction. Our community centres around the 3 big Trading Pages and as a result our Community is in permanent buy sell mode. The reason these pages are so sought after is there is something in it for the visitor. THEY are making money. As a result the money they make can be spent within our community. We have an eco system and by making money for our members, you are rewarded with a captive and loyal audience that when you treat them appropriately will reward you with a LIKE and their business.
Garage Sale – you can buy and sell household, car/boat/bike/van, whitegoods on this page. Op Shop is for clothing, shoes, jewellery, wedding dresses, hair extensions and appliances and the like and Tot Shop is for all the kiddy gear.
Our members post to the appropriate pages and enjoy FREE trading. We shout out our members and our WHOot directory regularly on these pages in line with the entirely social culture of our community.
The WHOot is the key to our WHO Adelaide Community. It is our online paper for want of a better word. It features lots of things to make and bake, DIY, events, a ‘what’s on’ and tickets section, a spot for local rentals and the latest in community news. This is also where our WHOot business directory is. You can access an Op Shop list, the latest Garage Sale details, articles and general items of interest that are hand picked by our WHOcrew specifically for our members. We deliberately avoid the negativity of main stream news, preferring instead to have an entirely local focus.
We believe that local is as local does and that is why we have not gone down the ‘National’ Road as we want to put our efforts and energy into supporting our local WHO Adelaide Community.
The WHOot directory is the staple of The WHOot. Our community is encouraged to spend their money with our members and we list them all in our WHOot directory. Any time someone needs a Service, a Tradie, a photographer, in fact anything or one at all, they simply refer to our directory. There is an enormous amount of business being conducted via our directory and many are thousands of dollars in profit since they joined us.
As a member of our WHOot directory you are able to post as your page on ours. We allow you to promotes something but we delete any blatant advertising. In other words please do not spam our pages with a simple link to LIKE yours. Instead you should have something for sale or a special offer for our members that should be attractively packaged. You will also be able to set up a business account on our new Trading website. You will also be able to book a ‘WHOot Business of the day”. For a fee you will be the major business of the day across our pages and our admin team will increase your likes to the best of their ability. This has been a hit with our WHOoters who see their pages enjoy big boosts in a single day.
The final piece of the puzzle that has been in production for a number of years is our WHO Adelaide Trading Site. This fills the void of what our Facebook pages cannot do. It is fully searchable and social.
You simply create an account for yourself on our new site. You will then upload your things to sell. The site will be FREE to public users and businesses will be required to join our directory in order to trade.
Our WHO Adelaide Trading Site has the very best elements of all your favourite sites and the best part is it’s social. In other words you can comment and send messages to each other. You can LIKE posts and even WHOot them. The WHOot button is our WHO Adelaide version of the Facebook LIKE and when you WHOot a post it puts it back at the top of the feed! We have built this based entirely on our community feedback. Our members wanted an easy website that was the equivalent of a point and shoot camera. It needed to be no fuss and fun. We are currently in testing and ironing out bugs and we are in the process of integrating our brand new business directror. The benefits of a WHO Adelaide WHOot membership are enormous.
Our WHOot directory tabs feature on all our pages, as well as many of our members and you are subsidised by our Sponsors, so please ensure you use them. You can also post your specials and promotions to our WHO Adelaide wall and that way we can be made aware of what you are up to and we can share from the page.
This year we have added an exclusive trading site into the mix. One year down the track our Network is exceptionally professional and running like a charm.
We have cut out all the dead wood, removed negative influences and our membership and interest in our brand is at an all time high.
Now is the time to jump on board and enjoy all the benefits that come from being in WHOotsville -:)